Social Media & Digital Communications Management
Social Media & Digital Communications Management
Turn your love of social media into a career you can start close to home. Â鶹Æƽâ°æ's Social Media & Digital Communications Management program gives you the knowledge and skills to work in the fast-growing world of digital marketing. You'll learn to communicate messages to consumers through social media and other online branding platforms. You'll build real, hands-on skills in content, graphics, and search engine optimization. Complete the program and you'll earn an Associate of Applied Science, ready to step into one of today's most in-demand fields.
Top Careers in Social Media and Digital Communications
A career in digital communications puts you where the audience is — online and engaged. You'll learn to craft messages that connect, shape a brand's voice, and reach consumers across social media and other digital platforms. This field rewards people with integrity, initiative, and persistence, and the program helps you grow all three.
Digital marketing is innovative, engaging, and growing fast. Businesses of every size need people who can manage their social presence, tell their story, and grow their reach. That demand opens doors for fresh talent ready to work.
Your training opens the door to a range of roles. You could work as a social media manager, a social media specialist, or a digital marketing coordinator. You might step into a content creator role and build your own path. Each one builds on the skills you gain in the program.
Strong skills open doors. With real experience in content, graphics, and analytics behind you, you can grow your career in a field that keeps expanding.
The pay in this field can be strong, especially as you grow into leadership roles. According to O*NET, marketing managers in the Beaumont–Port Arthur area earn an average of $129,500 per year. Across Texas, the average climbs to $147,880 per year. With experience and a solid skill set behind you, digital communications can open the door to a better paycheck close to home.
Schedule a Meeting
Dr. Blas A. Canedo-Gonzalez
Chair of Commercial Music, Visual and Performing Arts
Sam and Linda Monroe Performing Arts Center Building, Office 144
Phone: 409-984-6547
Email: canedoba@lamarpa.edu
Program Information
| Course | Title | SCH |
|---|---|---|
| First Semester | ||
| RTVB 1302 | Computer Applications for Media Production | 3 |
| ENGL 1301 | Composition I | 3 |
| BUSI 1301 | Business Principles | 3 |
| MRKG 1372 | Introduction to Social Media Marketing | 3 |
| ARTS 1301 | Art Appreciation | 3 |
| Second Semester | ||
| MATH 1332 | Contemporary Mathematics | 3 |
| MRKG 1471 | Social Media Tools 1: Design and Implementation | 4 |
| MRKG 1479 | Writing and Editing Business Information | 4 |
| MRKG 1472 | Graphics for Marketing | 4 |
| Third Semester | ||
| MRKG 2312 | e-Commerce Marketing | 3 |
| MRKG 2470 | Story Telling in a Digital Environment | 4 |
| MRKG 2472 | Social Media Tools II - Monitoring and Analysis | 4 |
| MRKG 2479 | Web-Based Content Management | 4 |
| Fourth Semester | ||
| MRKG 2473 | Social Media Tools III: Capstone | 4 |
| SPCH 1321 | Business and Professional Communication | 3 |
| MRKG 2288 | Internship - Marketing/Marketing Management General | 2 |
| MRKG 2370 | Digital Marketing Law, Ethics and Crisis Management | 3 |
| SOCI 1301 | Introduction to Sociology | 3 |
| Total | 60 | |
| course | title | sch |
|---|---|---|
| First Semester | ||
| RTVB 1302 | Computer Applications for Media Production | 3 |
| ENGL 1301 | Composition I | 3 |
| BUSI 1301 | Business Principles | 3 |
| MRKG 1372 | Introduction to Social Media Marketing | 3 |
| ARTS 1301 | Art Appreciation | 3 |
| Second Semester | ||
| MATH 1332 | Contemporary Mathematics | 3 |
| MRKG 1471 | Social Media Tools 1: Design and Implementation | 4 |
| MRKG 1479 | Writing and Editing Business Information | 4 |
| MRKG 1472 | Graphics for Marketing | 4 |
| Total | 30 | |
The Â鶹Æƽâ°æ Social Media & Digital Communications Management program is built to move you into the workforce — and to keep your options open after that. You'll earn job-ready skills, build a strong foundation, and gain real experience along the way. Here's how the program sets you up for success:
- Choose the credential that fits your goals. You can earn an Associate of Applied Science, which totals 60 semester credit hours, or a Certificate, which totals 30 semester credit hours. Both paths give you hands-on, career-focused training.
- Master in-demand digital skills. Your training covers digital imaging, graphics, storytelling, and search engine optimization. You'll learn to optimize digital assets like text, graphics, and multimedia, and to analyze search engine patterns that direct keywords and content online.
- Gain real experience through an internship. Internships are available, typically during your final semester, often with a local industry. You can add the experience to your resume — and many internships have led to networking opportunities and full-time jobs.
- Step into a digital career. Graduates work as social media managers, social media specialists, digital marketing coordinators, and content creators across many industries.
With real experience and an in-demand skill set behind you, you can enter the workforce, build your portfolio, and grow your career on a timeline that fits your goals.
What is the Social Media & Digital Communications Management program at Â鶹Æƽâ°æ?
The program gives you the knowledge and skills to work in the innovative, engaging, and fast-growing world of digital marketing. You'll explore how to communicate messages to consumers through social media and other online branding platforms. You'll also learn to optimize digital assets and improve website exposure through search engine analysis.
What credentials can I earn?
Â鶹Æƽâ°æ offers an Associate of Applied Science, which totals 60 semester credit hours, and a Certificate, which totals 30 semester credit hours. An advisor will help you choose the path that fits your work, family, and goals — close to home.
How long does the degree take?
You can complete the associate degree in about two years. The certificate usually takes about one year. Your timeline may be shorter if you enroll beyond fall and spring semesters or earn advanced placement. An advisor can help you build a plan that fits your budget.
What skills will I build in this program?
You'll build practical, career-ready skills the digital field depends on. Your training focuses on:
- Optimizing digital assets such as text, graphics, and multimedia
- Optimizing website exposure through search engine patterns and keyword placement
- Demonstrating competence in current social media concepts
- Understanding social media law and ethics
- Applying the principles of marketing
These are the hands-on skills that prepare you to step confidently into a digital role.
What qualities help students succeed in this field?
Integrity, initiative, and persistence go a long way in digital communications. The field moves fast, and the people who thrive are the ones who stay curious, take ownership, and keep at it. The program helps you sharpen all three.
Do you offer internships?
Yes. Internship opportunities are available, usually during your final semester, often with a local industry. You can add the experience to your resume, and many internships have led to networking connections and full-time employment.
What salary can I expect?
Pay depends on your role, employer, and experience. According to O*NET OnLine, graduates in this field earn a median salary of $26.56 an hour. Other areas of the state may offer a slightly higher range. As you gain experience, you open the door to more.
Are there student organizations I can join?
Yes. You can get involved with the Alpha Beta Gamma International Business Honor Society. It's a great way to connect with peers, build your network, and grow in the field.
How do I get started?
Take the first step today. Apply through ApplyTexas, then talk to an advisor about your goals. They'll walk you through enrollment, financial aid, and your course plan — one clear step at a time, close to home.
The Â鶹Æƽâ°æ Advantage
Ready to turn your eye for digital content into a career you can build on? Your path in social media and digital communications starts at Â鶹Æƽâ°æ. You'll gain the knowledge and skills to work in the fast-growing world of digital marketing — with an Associate of Applied Science that gets you ready for real work.
At Â鶹Æƽâ°æ, you learn by doing. Supportive instructors and hands-on practice mean you build real skills from day one. You'll learn digital imaging, graphics, storytelling, and search engine optimization, while building competence in current social media concepts, marketing principles, and the law and ethics behind it all. You'll also complete an internship that gives you real experience to put on your resume.
By graduation, you'll have more than a degree. You'll have practical skills, real experience, and the confidence to step into one of today's most in-demand fields. It's affordable, career-ready training that meets you where you are. Build your future in digital communications, close to home.
Apply Now.
This program is pending approval of the Southern Association of Colleges and Schools Commission on Colleges and the Texas Higher Education Coordinating Board.